Schedule

Friday, February 26, 2010

6:30-8:30am - Breakfast

8:30am - Registration/Check-in

9:00 - 9:50am - Finding Your Fitness Celebrity Niche

10:00 -10:50 - Creating your Fitness Celebrity Brand

11:00 - 11:50 - Creating your Fitness Celebrity Brand (cont.)

12:00 - 12:50pm - Lunch and Tribal Dance Exhibition

1:00 - 1:50pm - What I am…What I am Not…

2:00 - 2:50pm - Differentiating Your Brand from other Brands

3:00 - 3:50pm - Understanding Your Market…REALLY!

4:00 - 4:50pm - Relationship Marketing: The Magic of PULL

5:00 - 6:00pm - Dinner

6:00 - 9:00pm - Recreational Activities

6:30 - 8:30am - Breakfast

9:00 - 9:50am - Understanding the Media

10:00 - 10:50am – Real Secrets to Developing Relationships with the Media

11:00 - 11:50am - Writing Press Releases, Media Pitches and Your Press Kit

12:00 - 12:50am - Lunch

1:00 - 1:50pm - Elements of the Interview: Getting YOUR Message Out!

2:00 - 3:50pm - Radio Interview Lab

4:00 - 5:50pm - TV Interview Lab

5:00 - 5:50pm - Dinner

6:00 - 9:00pm - Networking in The askROCCO Media Suite

6:30 - 7:50am - Breakfast

8:00 - 8:50am - The Fitness Celebrity and Web 2.0

9:00 - 9:50am - Creating Content for the Web…blogging, websites and more

10:00 - 10:50am - Understanding Google and Rocco’s $40,000 Secret

11:00 - 11:50am - Creating and Distributing Video for the Web